Search Engine Optimization, (SEO), Search Engine Marketing, (SEM)
If you really want free targeted traffic to your site regularly Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is necessary thing to do. Search engine optimization and search engine marketing are time consuming and they deal with one certain thing "Change." However, it is worth it as we get more targeted traffic later for free and we want our website to be found, right?It is possible to pay for SEO or SEM for your site, or try to do as much of it as you can yourself. If you decide to hire someone to do it, know that there are scams out there. The "modern snake-oil salesmen" is alive and well. He or she will promise you the world, take your money and run. They don't know much about SEO but they are good at scams. Remember not all professionals are made equal.
It will be more important than ever to understand what a specific service provider can bring to the table in terms of skills, knowledge, and experience before making your final selection. It is like anything else in life you must be knowledeable and see the red flags when you ask them relevant questions about SEO and SEM. In short, knowledge is power so the more you know about SEO and SEM the less you can be fooled.
Our ideal goal should be at the top in the search results of the search engines particularly Google because that gives us free targeted traffic to our landing page 24/7/365! Once the visitor is there then we need to convert him or her a buyer and that translates into money. That said, it is important to get your website indexed by the search engines spiders so you might want to request that they crawl your website at the search engines.
Also, make sure your site is spider friendly, meaning easy to navigate, sitemap in place and has logical navigation as well. Plus, offer valuable content for your visitor which the search engines are always looking for. The ideal goal should be to have your site on first page of Google because after the first page the CTR (click through rate) decreases dramatically.
For instance, go to alexa and have your site indexed so the spiders crawl your site. In short, invite the spiders over. They have many other web tools such as the tool bar which you can download. It can tell you how much traffic or views each website gets which is very valuable marketing tool.
SEO Tips
To get indexed within 24 hours in Google consider the following:The key to traffic is keywords because traffic is controlled by keywords. So take the time to do keyword research and pick the targeted keywords for your domain name and your website in general. There are many keywords tips in keywords and guide on choosing domain name in host on this website. Then put those keywords in your ads, landing page, ppc, title, meta tags, domain name and so on.
It is the keywords that the search engines and the spiders are primarily looking for when they crawl the websites. Also, know that local search is most common so consider having your location included in the keywords. Then build as many backlinks as you can as that helps to improve search engine optimization.
It also really helps get indexed quickly in the search engines if you set up a XML-sitemap for the main search engines such as Google as it helps them to find the other pages of your website more easily if they are not in HTML. Once the xml sitemap is generated download it to your computer. Next thing is to upload the sitemap to your website. Then go to webmasters tools to add your sitemap and look for about sitemaps then follow the instructions until you are done and have verified the site.
Here is the good news, once the site is indexed in Google by the spiders the other search engines and directories will grab the results from Google and index your site also automatically so you are bacsically done.
Meta tags, part of the HTML programming, are not dead despite popular belief so make sure to put your targeted keywords in the meta tags so the search engines can pick them up. Keywords must be separated by commas and don't put too many keywords in.
Description should have Keywords too
Ways to improve page titles
Page title is important for search engines so manage the title tag for every webpage.
- Have a different title tag for each page
- Place important keywords in the title tag and avoid meaningless title tags
- Don't overstuff title tags with keywords
- Place the most important keyword first
- Keep page title short
- Avoid duplicate keywords
Have a keyword in the URL if possible and in the webpages
The next best thing would be to have http://example.com/keyword
Keyword in Headers
Headers H1, H2, etc., should have keywords for better SEO ranking. It is best if you keyword is the H1 tag
First and Last Sentence
should both have important keywords
Keyword Density
As a rule it should be 3#-5% per page otherwise it is considered keyword stuffing
Competitive Keyword Phrases
When picking keywords look for keyword phrases with under 10,000 because it is hard compete for first page in Google for highly cometiteve keyword
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